Dare to Be Basic

This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, examine why it"s advantageous to keep things simple — in both products and business. They challenge the idea that complex or bespoke tools are the best way to go and lean into not overcomplicating things. Key Takeaways:00:34 - The power of keeping things simple10:55 - Why small businesses don"t need to act like big businesses12:04 - The beauty of embracing what you don’t know when starting something new18:01 - Building products with depth versus surface area23:09 - Knowing when to listen to customers for product input and ideas Links and Resources: Merchants of Complexity Post by David Heinemeier Hansson Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X