April Seifert on Digital Exhaust Analysis and Gender Stereotyping

April Seifert, PhD considers herself a multi-passionate person. In this episode, our conversation with her covered skydiving, motherhood, data nerdery, implicit bias assessments, gender stereotyping and, of course, digital exhaust analysis. April's dissertation was on gender stereotyping which is what we spent most of our time on, between references to the Millennial Falcon. April offered two key ways we deal with the out-of-context or contradictory stereotype images: 1. We adjust our stereotype to include this new image (which is rare because it's hard) or 2. We claim the image is an exception to the rule. By gum, we humans are fascinating beings! We also talked about some of April's favorite books including Carol Dweck's seminal work Mindset, Martin Seligman's work on positive psychology and Tara Mohr's exciting book, Playing Big. We discussed music and it's important contribution to priming and got into power-woman bands including No Doubt, headed up by Gwen Stefani, and a Scottish synth-pop band named Churches. We hope you enjoy our conversation with April Seifert - that's "SI-fert" - on all the topics we covered. And please note, this discussion contains language you might not want your kids to hear.