Achieving Optionality

37signals’ co-founders Jason Fried and David Heinemeier Hansson explore the many benefits of having full control over their business. They talk about the importance of taking measured profits and running an efficient operation, which allows freedom to create without constraints. This approach gives them room for trial and error and plenty of flexibility for expanded opportunities. Key Takeaways:00:41 - The launch of Writebook confirmed 37signals" achievement of optionality03:19 - Ideas and decisions don’t have to be perfect when a company is run efficiently09:26 - 37signals history with buyout offers11:22 - When it was tempting to consider venture capital offers18:03 - Finding fulfillment in doing what you love rather than creating solely for profit Links and Resources: “Achieving Optionality” HEY World post by Jason Fried  Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X