A Product Pivot

Before introducing a new product feature, it’s essential to first understand the problem you"re trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design. Key Takeaways:00:44 – The original product design plan and what changed along the way02:31 – The difference between specifying the outcome and diagnosing the actual problem06:27 – The design meeting where the team got to the root of the problem08:32 – Why executive involvement early in the process adds value13:39 – Pivoting on an original idea while maintaining the original appetite16:04 – Creativity often comes when you"ve hit a roadblock20:07 – The power of Power Through New  Links and Resources: 30-day free trial of HEY Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X