Rob Ashton is a writer, entrepreneur, and a former research scientist and editor, who’s had a lifelong fascination with how the things we read and write influence what we think and do. He’s been investigating the brain science of reading and writing for more than six years, giving him a unique insight into why so much

On today’s episode of The Sales Evangelist, our host, Donald Kelly is joined by Rob Ashton to discuss the power of writing and three things that you need to understand to convert more prospects when writing emails. Reading is not speaking We are born with structures for speaking, but writing takes years of dedicated pr

Today's guest in the Expert Insight Interview is Rob Ashton. He is a writer who focuses on the science of how the things we read and write influence what we think and do. Rob founded the global learning company Emphasis, and over the last six years, he’s focused on researching the science of reading and writing, rangin

Get Noticed! Send a text. Rob Ashton, former CEO, and now Chairman of Emphasis, says that people actually have the same brain model and psychology. And according to him, tapping these - the brain science, is the best way, not to help you #getnoticed, but to get people to take notice. And in this episode, Rob shares all

Today I’m joined by Rob Ashton. Rob is a writer, entrepreneur, and former scientist who’s been researching the science behind the process of reading and writing for more than six years. His research runs the gamut of cognitive and social neuroscience, cognitive and social psychology, and behavioral and neuroeconomics.