How Decisions Are Influenced By The Way You Write with Rob Ashton

Today's guest in the Expert Insight Interview is Rob Ashton. He is a writer who focuses on the science of how the things we read and write influence what we think and do. Rob founded the global learning company Emphasis, and over the last six years, he’s focused on researching the science of reading and writing, ranging from cognitive and social neuroscience to behavioral and neuroeconomics. Rob and Our host John Golden discuss "How decisions are influenced by the way you write.”