PR After Hours with Alex Greenwood

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In this episode of PR After Hours, host Alex Greenwood and guest Tom Mulligan, managing director of Sandler by Coffman, a nationally recognized sales training expert. discuss the importance of mid-year strategy checkups, focusing on revenue forecasting, team dynamics, and the significance of tracking performance. They

In this snarky (yet sincere) solo episode, Alex takes aim at two of the most well-meaning yet mildly maddening phrases circulating in our daily lives: “Welcome in” and “Perfect.” From awkward customer service greetings to the linguistic inflation of superlatives, it’s a light-hearted exploration of how our words shape

What happens when a country treats trade wars like a game of poker, but forgets to learn the rules? In this episode of PR After Hours, we’re unpacking the chaotic world of game theory, tariffs, and the high-stakes decisions that rocked global economies. From impulsive moves to missed opportunities, we’ll explore how a

Alex Greenwood discusses the transformative impact of artificial intelligence (AI) on marketing. He emphasizes how AI is already integrated into marketing strategies, enhancing creativity and efficiency. He covers core AI technologies such as machine learning, natural language processing, and predictive analytics, and

Alex Greenwood discusses the intersection of public relations and artificial intelligence with Chris Caggiano, senior editor at Intelligent Relations. They explore the current landscape of AI in PR, the importance of human oversight in AI-generated content, and the challenges of managing client expectations. Chris shar