PR After Hours with Alex Greenwood

Alex Greenwood discusses the transformative impact of artificial intelligence (AI) on marketing. He emphasizes how AI is already integrated into marketing strategies, enhancing creativity and efficiency. He covers core AI technologies such as machine learning, natural language processing, and predictive analytics, and

Alex Greenwood discusses the intersection of public relations and artificial intelligence with Chris Caggiano, senior editor at Intelligent Relations. They explore the current landscape of AI in PR, the importance of human oversight in AI-generated content, and the challenges of managing client expectations. Chris shar

Alex explores the pervasive use of logical fallacies in public relations and communication. He discusses how these fallacies manipulate public opinion and shape narratives, emphasizing the importance of clear thinking in a world filled with misinformation. The episode outlines twelve common logical fallacies, providing

Tom Mulligan of Sandler Training returns and discusses how to effectively sell during uncertain times. Tom shares strategies for building trust and reputation, as well as the need for salespeople to adapt their approaches in response to changing market conditions. The conversation highlights the significance of viewing

In this episode, Alex Greenwood critiques the current state of corporate inspiration and thought leadership, highlighting the performative nature of authenticity and the pitfalls of hustle culture. He argues for a return to genuine creativity and meaningful work, emphasizing the need for real doers rather than influenc

Barbra Streisand tried to suppress a photo of her house. The result? 420,000 downloads and a PR debacle so notorious it now bears her name: The Streisand Effect.But that’s just one of the strange, counterintuitive rules shaping modern crisis communications.What do cobras, hot mics and medieval castles have to do with y