PR After Hours with Alex Greenwood

In this episode of PR After Hours, host Alex Greenwood discusses the 'solo contributor trap,' where top performers are promoted into management roles for which they are unprepared. He explores the implications of this phenomenon, including the costs to organizations and the lack of alternative career paths for individu

Alex talks with his brother, Chief (ret.) Clint Greenwood, about the distinctive mindset of first responders—their worldview shaped by crisis, camaraderie, and an often dark sense of humor. Together, they explore how leaders and communicators can better understand and work with emergency professionals by earning their

Are you drowning in “to-dos” that don’t actually move the needle? In this episode, Alex Greenwood breaks down how the 80/20 rule—Pareto’s Principle—can rescue PR pros from busywork hell. Learn why most press releases, vanity rankings, and ribbon cuttings belong in the bottom 80%, and how to focus on the few efforts tha

Alex Greenwood reflects on his journey with the PR After Hours podcast, sharing insights from his five-year experience, and shares an important announcement for fans and friends of the show. CLICK HERE TO WATCH THE VIDEO. 📬 Subscribe & Share: If this episode struck a nerve—or made you rethink your last campaign—share

Ever spent hours “perfecting” a press release only to end up with lifeless copy nobody remembers? In this episode, Alex Greenwood breaks down The Law of Diminishing Returns in PR—and why chasing perfection often burns more time than it buys credibility. Learn why your seventh edit adds nothing, how committees kill quot

We’re back with a new season—and we’re opening strong. Alex sits down once again with Marc C. Whitt, one of the most respected voices in public relations, to dig into his brand-new book Takeaways: Ideas, Strategies, and Encouragement for the Nonprofit Public Relations Professional. Marc doesn’t just talk tactics—he unp