Hernan Tagliani on Reaching Multicultural Audiences

In this episode, Alex sits down with Hernan Tagliani—bestselling author, multicultural marketing expert, and president of Tagliani Multicultural—to unpack why so many companies are missing one of the biggest growth opportunities of our time: engaging multicultural consumers, particularly the U.S. Hispanic market. With nearly 20 years of experience advising Fortune 500 companies, Hernan shares the myths that hold brands back, the outdated strategies that no longer work, and what it really takes to connect with today’s diverse audience. From actionable campaign strategies to hard truths about marketing complacency, this is a must-listen for any leader who wants to stay relevant—and profitable—in a changing marketplace. 🎧 In This Episode, You’ll Learn: • Why a “total market approach” is no longer enough • Four common myths about Hispanic consumers—and the reality • How fear and outdated assumptions stall multicultural marketing • What “cultural relevance” really looks like in campaigns • Practical steps brands can take to engage diverse audiences authentically • Why ignoring multicultural consumers could be your brand’s Blockbuster moment 🧠 Guest Bio – Hernan Tagliani Hernan Tagliani is a multicultural marketing and communications expert, bestselling author of Multicultural Mainstream, and founder of Tagliani Multicultural—one of the fastest-growing independent agencies in the U.S. His agency specializes in helping brands authentically reach Hispanic consumers and drive ROI through culturally intelligent strategies. Hernan is a recognized thought leader featured in Adweek, Entrepreneur, Forbes, and more. 🔗 Resources & Links: • Learn more about Hernan’s agency: Tagliani Multicultural • Get the book: Multicultural Mainstream: The Power of Hispanics in Consumer Marketing • Follow Hernan on LinkedIn: linkedin.com/in/hernantagliani • PR After Hours Website: PRAfterHours.com CONNECT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex on Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Professional Paragraphs on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex's Author Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Email Alex a voice mail -- just send an MP3 (you can probably record it on your smartphone) with your first name, city, and brief questions ⁠⁠here⁠⁠. Alex will play your message on the show and do his best to answer your questions or comments.  Shy? If you would prefer not to record your voice, just email the question with your first name and city ⁠⁠here⁠⁠⁠. ⁠⁠Click Here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!⁠⁠ Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://creativecommons.org/licenses/by/4.0/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.