Margot Bloomstein is a brand and content strategy consultant. And author of an interesting book titled, "Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap." Now hearing that title you might think that this episode is about branding and marketing. As I read Margot's book it struck me that the s

With competition getting tougher by the day, how can you make your brand stand out in the market? John Livesay has the perfect guest who can tell you which brands are doing it right and which ones are doing it wrong. He sits down with the creator of BrandSort, Margot Bloomstein. Bringing her book, Trustworthy: How the

Margot Bloomstein, the principal of Appropriate, Inc., a brand and content strategy consultancy and author of  Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, explores how to build trust with your brand storytelling. Explore Park's free and premium story building tools including his new boo

https://www.alainguillot.com/margot-bloomstein/ Margot Bloomstein is one of the leading voices in the content strategy industry and author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. Check out Margot's website: https://appropriateinc.com/