Trustworthy: How The Smartest Brands Beat Cynicism With Margot Bloomstein

With competition getting tougher by the day, how can you make your brand stand out in the market? John Livesay has the perfect guest who can tell you which brands are doing it right and which ones are doing it wrong. He sits down with the creator of BrandSort, Margot Bloomstein. Bringing her book, Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, she highlights the importance of regaining the trust of cynical consumers through empathy and authenticity. While having the ability to understand and share the feelings of your customers is key, understanding yourself should come first. Margot then dives into the importance of knowing who you are as a company and brand so you can be in a better position to engage with audiences. Wanna Host Your Own Podcast? Click here to see how my friends at Brandcasting You can help Get your FREE Sneak Peek of John’s new book Better Selling Through Storytelling http://sellingsecretsforfunding.us9.list-manage.com/subscribe?u=655c123123cd21ff7a24d914e&id=6f12bc74af  John Livesay, The Pitch WhispererShare The Show Did you enjoy the show? I’d love it if you subscribed today and left us a 5-star review!Click this linkClick on the ‘Subscribe’ button below the artworkGo to the ‘Ratings and Reviews’ sectionClick on ‘Write a Review’ Love the show? Subscribe, rate, review, and share! Here’s How » Join The Successful Pitch community today: JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube