Business of Story

Updated: 07 Apr 2025 • 512 episodes
businessofstory.com

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

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DESCRIPTION: Shane McGlaughlin, founder of StoryShift Creative, explores the science behind fixed vs. growth mindset and how it impacts performance, leadership, and resilience. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that

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Bernadette McClelland, founder of the Deliberate Disruption Academy and author of SHIFT AND DISRUPT: Stop Selling Widgets. Start Selling Wisdom, shows you how to stop selling widgets and start selling wisdom through the power of StorySelling. Improve your storytelling immediately with my The ABTs of Agile Communication

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Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative fr

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Mike Allton, AI Consultant & Trainer at The AI Hat, shares how to operationalize AI in your business to free up your brand storyteller. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication i

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Gregory Shepard, founder of StartupScience.IO and author of the new book The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit, share how to plan, launch, execute and exit your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to

59 min
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Mark Schaefer, Executive Director of Schaefer Marketing Solutions, talks about the insights of creating awe with your customers to thwart dull robotic AI-created content in his new book, Audacious,  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile na

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