Business of Story

Updated: 08 Sep 2025 • 534 episodes
businessofstory.com

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

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Laura Ries is a world-famous brand marketing expert, positioning strategist, and bestselling author of THE STRATEGIC ENEMY (Wiley, Sept 16, 2025). As chairwoman of global consulting firm RIES, she continues the legacy of her late father Al Ries, the positioning pioneer and co-author of Positioning: The Battle for Your

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Sara Nay, CEO of Duct Tape Marketing and Author of Unchained, Breaking Free From Broken Marketing Models, shows you how to stop renting your marketing from ad agencies and own it yourself through a new trend that is saving money and growing revenue for small to medium-sized businesses. Craft your brilliant brand story

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Nick Francis, Founder and CEO of Casual Films and author of The New Fire: Harness the Power of Video for Your Business, is driven by an insight from famous WWII photojournalist, Robert Capa, who said, “If your photos aren’t good enough, you’re not close enough.” The same is true with your corporate videos. If you’re no

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Dr. Robin:, Business Psychologist, Emotional Intelligence Trainer, Coach and Facilitator at EI4Change, explores how artificial intelligence is a force multiplier of emotional intelligence enabling you to make a great impact in the world with your chosen profession. Craft your brilliant brand story strategy in minutes,

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Park Howell, co-creator of the StoryCycle Genie™ and author of Brand Bewitchery, walks you through the 10 essential story elements that help your create a captivating brand narrative strategy in minutes, not months. Click here to start crafting yoru vibrant brand story strategy today: https://www.storycyclegenie.ai/ St

43 min
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Sean Schroeder and Park Howell, co-creators of the StoryCycle Genie™ with Matt Levine, introduce the five revolutionary principles of Vibe Branding and how to leverage your business intuition to craft vibrant brand stories, brilliant marketing strategy and compelling content that converts all based on your business and

56 min
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