Business of Story
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Show episodes
#547: From Burnout to Breakthrough: How Taking Time Off Accelerates Growth, with Michael Walsh
What if working LESS is the smartest business growth strategy for 2026? Michael Walsh went three years without a vacation—grinding relentlessly, believing scaling required personal sacrifice. Then his wife forced him to take time off. The result? He generated $10,000 in new sales—more than any previous week. He tested
#546: Pretotyping: How to Build the Right 'It' Before You Build it Right, With Alberto Savoia
Discover why 80% of new ideas fail—even with perfect execution—and how to test market desirability before wasting time and money. Alberto Savoia, Google's first Director of Engineering who launched AdWords, reveals the pretotyping method he developed as Google's Innovation Agitator. Learn the XYZ hypothesis for turning
Damon Lembi is a 3x bestselling author, the host of The Learn-It-All Podcast, and CEO of Learnit – a live learning platform that has upskilled over 2 million people. Drawing from his more than 30 years in the learning industry, Damon brings invaluable insights into what helps organizations grow, how great leaders learn
#544: The REST Method: How to Turn Hostage-Taking Stories Into Leadership Gold with Julie Lancaster
Are your leadership meetings killing engagement with PowerPoint bullets and 45-item agendas while your team's eyes glaze over? You're stuck in what Park Howell calls the "voice vacuum"—and there's a stupidly simple way out. Julie Lancaster, founder of Lancaster Leadership and author of Beyond Words: How Our Stories & S
#543: From Adversary to Advocate: How Auditors Use Story to Build Trust Instead with Shagen Ganason
Shagen Ganason, author of The Storyteller's Ledger, is the Chief Audit Executive at Liva Group SAOG, and shares how to use storytelling to give memorable and enlightening context to your data and how you deliver it in your reports to create powerful meaning for your audiences that moves them to action, turning the typi
Drew McLellan, CEO of the Agency Management Institute, and author of the latest Agency Edge Research Report: Leading through the AI Revolution: The New Competitive Edge for Agencies, reveals the impact AI is having on clients and agencies and why agency principals and marketing consultants should be AI leaders to creat