Business of Story

Updated: 15 Jan 2024 • 448 episodes
businessofstory.com

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!

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Jim Oliver, founder of Create Tailwind, host of the Breakaway Wealth podcast, and author of Make Bank Without the Bank: The New Rules of Money, share his authentic “Rags to Riches” story and how he has used it to build his financial firm and help his clients become their own banker. Improve your storytelling immediatel

77 min
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Bob Burg, legendary sales coach and author of The Go-Giver: A Little Story About A Powerful Business Idea, coined the phrase, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” We’ll show you how to use this idea to activate your storytelling flywheel

42 min
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Skot Waldron, award-winning creative director and author of Unlocked: A 52-Week Guide For The Intentional Leader, shares micro mindfulness and behavior changes that will lead to transformational growth for your personal and professional leadership. Improve your storytelling immediately with my The ABTs of Agile Communi

63 min
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Ross Weisman, Managing Partner of Epic Managers, shares how they use storytelling to recruit, place, train and retain top managers for franchises around the world.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influen

64 min
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Dan Heath is a senior fellow at Duke University’s Center for the Advancement of Social Entrepreneurship. He is the coauthor (along with his brother, Chip) of four books, including the New York Times bestsellers Decisive and Switch. His most recent book is Upstream and is host of the new podcast What It’s Like To Be…. D

60 min
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Peter Brooks, Sterling Professor of Comparative Literature Emeritus at Yale University and author of Seduced by Story: The Use and Abuse of Narrative explores the overuse of narrative in storytelling in our political and business worlds and the ramifications. Improve your storytelling immediately with my The ABTs of Ag

50 min
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