Choice architecture, the way choices are presented to people, is often overlooked as an important influence on both big and small decisions. One of the world's most recognized researchers on decision-making, Eric Johnson, has studied choice architecture and its effects on behavior. Understanding how we make choices and

Professor Eric Johnson shares compelling research revealing the tiny factors that have a huge impact on what we (and others!) end up choosing.  — YOU’LL LEARN —  1) How changing order drastically changes what we choose  2) The key to minimizing indecision  3) The biggest decision-making mistake people make  Subscribe o

How do we make decisions? What factors influence the final outcome? Do default settings change our preferences? Every decision we make; from choosing something on a menu to deciding whether to be an organ donor, is influenced by our environmental context and the default selections presented to us.  Professor Eric J. Jo

We like to think we’re in complete control of the decisions we make. From the sandwich we ordered for lunch to the Netflix show we watched last night. Yet, in each case, we’ve got a hidden partner, one that influences nearly every decision we make. That partner is the designer. Whether we’re reading a restaurant menu o

Eric Johnson is a behavioral economics researcher, author, and professor at Columbia Business School.  We talked about the one psychological bias that all humans have that leads us to make poor decisions, specific tactics that we can do to make better choices in life and business, and persuasion tips.   Timestamps: (01