Why is the cash in the pigeon holes for an entrepreneur and how do you fly to get it?

You can remain an "invisible expert", unknown to all but your referral network, and have a successful business. But apparently the riches are in the niches, or the cash is in the pigeon holes according Alastair McDermott. Alastair McDermott explains how to lose that reliance on referrals which is the handicap of over 90% of small businesses.  Host of The Recognised Authority podcast, McDermott also gives a link to an equipment list in the episode which he is giving away for free.  Descript is what I use to edit the show. All-in-one audio & video editing, as easy as a doc. Graphic design toolbox - Visme Create visual brand experiences for your business whether you are a pro designer or a total novice. Vidyard - Use Video In Your Emails Vidyard is the easiest way to record and send videos that build personal connections. Get Otter with 1-month FREE Pro Lite Generate rich notes for meetings, interviews, lectures, and other important voice conversations. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the Show. Am I adding value to you? If so - I"d like to ask you to support the show. In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights. Monthly subscriptions start at $3 per month. At $1 per hour, that"s much less than the minimum wage, but we"ll take what we can at this stage of the business. Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it. If I"m adding value to you, please support me by clicking the link now. Go ahead, make my day :) Support the show here.