Tracey Follows - understanding future trends for long-term strategic planning

Minter Dialogue Episode #153 — This interview is with Tracey Follows, a professional futurist, specialising in brand, communications and media futures. She has worked with Google, Telefonica and a host of tech start-ups, and is the regular FUTURES columnist for Marketing Magazine as well as being on the WIRED Consulting Faculty, in the Faith Popcorn BrainReserve Talent Bank, and is a global trendspotter for Trendwatching (tw:in). In this podcast, we talk about how companies can better get ready for the future, what needs to happen to act on future trends, and of course the important upcoming trends. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)