E: 34 Top M&A Entrepreneurs - Marcus Sheridan Merged his Pool Company, Merged his Marketing Company

Marcus Sheridan Bio - International Keynote Speaker on Digital Sales/Marketing, Ranked #1 LinkedIn Voices for Entrepreneurship, Author of "They Ask, You Answer" and "The Visual Sale"  Owner/Partner at IMPACT a Digital Marketing Agency,  Partner at River Pools - built to $15mm in sales from Warsaw, Virginia - population 1400 00:00 Intro to Marcus  01:56  My experience applying Marcus"s work to my business 04:14  Nearly filing for bankruptcy at River Pools - losing homes - not seeing path - the Hail Mary 08:41  Being Vetted by buyers - answering 100% of the prospects questions 15:47  River Pools What has happened since 2018,  marketing / franchise / mfg. / acquired /sales 22:59  Getting Crushed because of pricing.  And clearly stating who you are not a good fit for  22:55  If goal is to the Walmart - be a an employee.  24:35  Getting Acquired by Thursday Pools - finding great partners - that are quite different / dis-match but match with value set.  29:45 Why you need to Stress test your potential business partners 40:08  The decision to get into pool manufacturing.  42:58  Why he decided to franchise River Pools  47:36 Paradox of Choice - Law of Diminishing Returns 48:32  Does he have mentors - No and why...  what he does pay attention to...