06 | How to Make a Non-Sleazy Sale with Annie Ruggles

Despite being the granddaughter of a literal used car salesman, Annie Ruggles, has spent the last decade harnessing her Hulk-like disdain for hard sales, tacky self-promotion and overly competitive sleaze balls, as inspiration to help people find better ways to grow their business.  As Founder and Dean of The Non-Sleazy Sales Academy, she’s guided hundreds of people towards making deeper connections, lasting impressions and friendlier, more lucrative conversations.  Her crowning achievement is her ability to help coaches, healers and other helpers sell their services without feeling sleazy, queasy or sacrificing their ethics.  In today’s episode Annie and Jen talk about all kinds of things including: the balance between generosity and boundaries, how to not word vomit on your potential customers, especially after giving a price, and why selling is a valuable way to serve others.  5:15 the misconception of what sales is and isn’t 6:15 three areas where we most often mess up a sale 13:30 the #1 way you can stand out from your competitors 15:50 what it looks like to adjust your boundaries and your generosity  22:25 how to stop word vomiting on your customers (especially after you give them the price) 27:00 the two things you need to do, to make a non-sleazy sale 34:40 why selling is required to serve Want to connect more with Annie? Sign up for her FREE masterclass, “How to Make Selling Easy, Without Getting Sleazy.”   Follow Annie on Instagram @anniepreneur Listen to her podcast, Too Legitimate to Quit Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide.  Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting Want to try new, healthy snacks each month? Sign up for Oh Goodie! Box, a snack box subscription service that brings whole food snacks directly to your door. Use promo code TVD for 10% off your first order at ohgoodiebox.com  Want more from The Vendor’s Daughter? Make sure you are subscribed so that you never miss a show and Follow @thevendorsdaughter on Instagram for a behind the scenes look at Jen’s life and daily inspiration on how to grow your business and your personal life.