Deliver Human-Centered Communication, Ethan Beute

Communication Tips you'll learn today on The Sales Podcast... The case against digital pollution Digital pollution is subjective based on the recipient and they do it in the moment The contextual vantage point of the message Relationships, reputation, and revenue are at risk Don't be lazy and greedy We've evolved over millennia to know how to communicate Your relationships, reputation, and revenue are at risk." Digital technology is evolving so fast and is so pervasive You can quickly alienate 40% of your qualified list quickly with poor messaging You can increase your opt-ins from 2.4% to 3% and pat yourself on the back for a 25% gain...but you're ignoring those 97%! You're teaching your prospects to ignore you, but you're also teaching the machines to ignore you The Golden Rule still applies The Platinum Rule applies as well: treat others as they prefer to be treated We're headed toward a market of one We're 100 years past Ford's assembly line We're 250 years past the industrial revolution Adjust accordingly People are being engaged in noisy and polluted environments We're overwhelmed We're looking to delete vs. engage Have the right tool for the right job Multi-media, multi-step is still the key to connecting Make sure the channels are connected and synchronized Trust is more fragile than ever "Can You Hear Me?: How to Connect with People in a Virtual World" by Dr. Nick Morgan Sales Growth Tools Mentioned In The Sales Podcast Get Ethan Beute's books "Human-Centered Communication: A Business Case Against Digital Pollution" "Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience" Read Howard Luck Gossage