The Aim for a Name

In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design. Key Takeaways: 00:28 - The process of naming a product 03:05 - Researching domain names and trademarks 07:14 - The style of a product name 10:04 - The journey from the working title to the official title 13:11 - Designing and updating branding logos 20:48 - Gathering input on the name Links and Resources: Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY Once | Campfire The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X