Stop and listen -- sales success is calling

•  Instead of pushing for a sale, try this technique •  “When I am ‘selling,’ I am really listening and putting myself in that person’s position”   (Total Recorded Time is 14:17)  The answer to long-term sales success is not the “always be closing” system but rather finding the real needs of a customer and addressing those concerns, contends sales consultant Darleen Priday.   She teaches empathetic sales, a technique that can build relationships, attract the right clients and create a better customer experience.    “I’ve talked to so many entrepreneurs and small business leaders that have an amazing offering, but hate sales,” Ms. Priday says.    Empathetic selling and relationship building is the core of long-term sales success, she says.   “When I am ‘selling,’ I am really listening and putting myself in that person’s position to see what is best for them,” Ms. Priday says in explaining empathetic selling. “What is really going to help them and what is going to be meeting their needs versus just doing my sales pitch.”   In this edition of Bizgnus Interviews, Ms. Priday explains her approach to selling and offers tips on how to hire better sales people.