Ep 74: Seth Erickson Shares His Research and New Book on Why Storytelling in Business Works and How We Can Tell More Engaging Stories

You know you’re great at what you do. You know how to deliver value to your customers. But when it comes to communicating that, you’re struggling. A lot of people suck at communicating to their customers so that they stand out. But there is a method that is as old as humanity, and is ten times more effective than just telling customers what you do: Storytelling. I’m sitting down with Seth Erickson to talk about how to use storytelling to connect with your audience, whether your brand is business or personal, and why your story evolves with your business. Seth Erickson is the owner of Storify Agency and the author of How to Hack Humans: Storytelling for Startups. He has built a career merging business creativity and wit and he trains startups to use storytelling to communicate their value to investors and to the marketplace. His goal is to reduce the number of startups that fail–90%!–by incorporating storytelling so their presentations and products stand out. Tune into this episode to hear: Why it’s 10x more effective than just telling customers what you doWhy personal brands need different stories than business brandsHow your story can and must evolve over time in a changing marketplace Learn more about Seth:  Storify AgencyHow to Hack Humans: Storytelling for StartupsRead the first chapter of How to Hack Humans for FREE: https://www.storifyagency.com/piaConnect with Seth on LinkedInInstagram: @OriginalSethErickson Learn more about Pia:  No BS Agency Owners Free Facebook GroupThe Show Your Business Who's Boss Crash Course Start reading the first chapter of my bookPiasilva.com Resources: Winning the Story Wars, Jonah Sachs Building a Storybrand: Clarify Your Message So Customers Will Listen, Donald Miller