Monetize Your Message – PTC 440

HOW TO MONETIZE YOUR MESSAGE We know who we help and what we help them do. But, have you ever considered how you monetize your message? You might say, "Yeah, Erik. I'm a coach." Or you might say, "I help people find a new career or launch a business." Those concepts are "what" you do, and not necessarily "how" you do it. Your "how" might include one-on-one coaching for six months at a time. You might offer a six-week course that helps clients achieve success. Those ideas would be your how. It is the vehicle that you actually sell. There are a variety of ways to monetize your message. MONETIZE YOUR PODCAST Your podcast gives you a great opportunity to attract your ideal clients. You can interview potential clients and open the door to that relationship. Your podcast content could demonstrate how you help people. Then, you could invite them to work with you. I have clients that use their podcast to sell affiliate products and services. You can't monetize your podcast until you figure out what you're selling. How will you monetize your message? To generate revenue, you need to determine how you will package your knowledge for people to buy. HIGH-LEVEL MONETIZE My business really took a turn when I developed my high-level, Podcast Profits Concierge offer. I often heard experts say it is just as easy to sell a $9,997 offer as it is to sell a $97 offer. That sounded crazy to me. Surely more people would buy a $97 offer than a $9,997 offer. And, that may be true. However, it takes a sales conversation to sell either one. It also takes great follow-up. When people invest in a $9,997 offer, they are more likely to take action. They have more skin in the game. When people invest in a $97 offer, it doesn't hurt as much if they don't implement. I find that people don't use the program as much when it is inexpensive or free. But the biggest difference in selling the $97 offer and the $9,997 offer is the quantity you need to close. You need to close over 100 $97 offers to earn as much as one $9,997 offer will generate. And, you still need to follow-up with, onboard, nurture, and deliver the offer to all 100 people that purchased the $97 offer. Or, you can do it all once with your $9,997 client. Rather than selling more of my $29 workbook, or $197 recorded course, or $497 group coaching program, I spend more time trying to find high-end clients for my Podcast Profits Concierge program. PODCAST PROFITS CONCIERGE The Podcast Profits Concierge program is a full done-for-you program that will produce and post your podcast, YouTube video, and show notes. We also create your social media assets. You simply show up and perform. Our team does the rest. Podcast Profits Concierge also comes with one-on-one coaching with me and group coaching inside the Pocast Profits Accelerator. All for $2,000 a month. Imagine how many clients you could serve if you weren't spending all of your time producing your podcast. You just show up and perform. Then spend the rest of your time growing your business. Enrolling one client in Podcast Profits Concierge is equal to enrolling 40 people in my 6-week group coaching program. To monetize your message, develop your high-end offer. Then, warm up potential clients with your smaller offers. Treat them well and serve. Once they see your magic, they'll understand the transformation you offer with your high-end program. On this episode, I have a great conversation with two of my colleagues. I've worked with these two in a variety of ways over the years. What they offer is true gold. It was my goal to interview each of them. I was lucky enough to get them both at the same time for a powerful conversation around how to monetize your message. MONIQUE MCDONALD Monique McDonald is known to many as "The Magnetic Voice". She is a Grammy-nominated, award-winning vocal specialist and charisma coach and the Founder and Director of The Magnetic Voice Group. Monique and the Magnetic Voice Group provide a safe space for performers, public speakers, ministers, and visionaries to explore and develop the power and unique colors of the human voice and charismatic communication.  You can find her at https://www.themagneticvoice.com. She is here to show us how to monetize your message through speaking. JAY FAIRBROTHER Jay Fairbrother is the Mastermind Guy. He runs SixFigureMasterminds.com. This is where he teaches Coaches, Speakers and Solopreneurs how to create and launch mastermind groups to scale their business while creating more impact. The signature program of Six Figure Masterminds is Mastermind Mastery: Create and Launch Your High-End Mastermind in 60 Days! Jay recently registered a few hundred for his latest workshop. He is here to show us how to monetize your message with masterminds. CONNECT TO MONETIZE YOUR MESSAGE You can find Monique McDonald at https://www.themagneticvoice.com. Jay can be found at SixFigureMasterminds.com. These are just two of the powerful ways to monetize your message. If you want to start using your podcast to generate revenue, you need to first determine exactly how you will monetize your message. Define your high-end program. What bleeding-neck problem can you solve quickly? People will pay for quick and easy. Make it fast, and make it easy. Then, price it accoringly. You will generate cash. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.