Tips On How To Start And Build Your Business Using A Strength Based Approach With Katrina Streatfeild

Today Katrina joins us to talk about our focus on weaknesses as small business owners and how that focus affects us. When people start up a business there is an expectation that we have to be good at everything. So of course anxiety kicks in because of the fear of failure and other contributing factors, which can cause a downward spiral. However, that downward spiral can be minimised or avoided if you take a strength based approach. Strengths are usually the things we find easy or enjoy and it doesn’t really feel like work. Psychologically our strengths come from a period of time in our life where we’ve developed strategies or skills that help us get through the tough times. People tend to look at these as survival strategies. Trudy and Katrina also talk about -People tend to use their strengths without knowing they’re doing it - It’s a matter of recognising those strengths and it can be done by speaking to other peopleRecognising your strength takes more effort and this can be done by stopping and reflecting especially in small businessThe role personality plays with strengths when creating a small businessDifferent assessments that can help determine your strengths and being able to rank themThe advantages of creating your small business based on strengths and how it can drive your business for successWhen learning a new skill, it usually become easier...eventuallyHow outsourcing tasks that you don’t enjoy or aren’t good at to someone who is can be key to your business successWhen making your first hire be thinking about how culture, personality, skills, strengths, work ethics, etc. all play a factor in getting the right someoneThe key to avoiding failure in business is to be realistic - planning, learning how to make achievements realisticKatrina is learning about the switch between doing the job and going into leadership and the process which is a learning curve.Katrina is constantly learning in business and it’s a journey - this includes feeling uncomfortable (being uncomfortable is a learning opportunity)Visit us here at https://onlinebusinessliftoff.com If you'd like to reach out and say "hi" you can find Trudy on LinkedIn.