If you’re like most small businesses, you’re working hard to market your products and services.  But how do you know what’s working and what’s not? And if you don’t know what’s working (or not working), you’re not going to be able to do anything to improve.  And for most small businesses, even just a 1% improvement in

If the past year has been a weird one for you, you’re not alone.  And if you’ve been struggling with trying to find the energy to do things that were once a breeze, then you’ll know that burning out or getting close to burnout can really knock you on your backside. In this evergreen podcast episode, Trudy interviews Co

As a small business owner, do you cringe at the thought of having to sell in your business? Are you just not into sales and don’t like to be pushy with people?  In this evergreen podcast episode, Trudy interviews Nikki Rausch who has a strong background in sales, with many years of experience.  Nikki started out workin

If you’re a caregiver or carer who also has a passion that you love, having your own small online business may be your answer.  It’s been a godsend for Trudy Rankin’s Australia, and beyond, community.  AND, if you already have a small business or online biz, then you need to know how quizzes can up your Customer Experi

Have you ever KNOWN that you have limiting beliefs that are stopping you from achieving your dreams?  But you don’t have a clue how to get rid of or change them? In this podcast episode, Clinical and Counselling Psychologist, Katrina Streatfeild, talks about limiting beliefs and how to start discovering some of their c

When Chris “Mercer” Mercer started growing his Measurement Marketing business, he didn’t have a lot of money to put into ads.  So he developed a strategy that helped him get leads without a lot of effort.  And he continues to get leads from those same sources even today. How did Mercer do it? He adopted a guest podcast