Let's Talk About CEX! The Customer and Employee Experience

Updated: 30 Jul 2025 • 24 episodes
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All Audacious, Outrageous, and Legendary Customer Experience (CX) begins with the Employee Experience (EX). Maxine Shapiro and her guests will reveal why and how this process is relevant and a highly effective way to approach your Customer or Guest Experience as well as your culture and mission. Maxine’s passion and expertise for Audacious and Authentic CX and EX came from her years as a financial commentator on NPR’s “Marketplace” and hosting of two financial radio shows and 20 years of speaking, facilitating, and coaching on Collaborcate! Collaborate, Communicate and Create ResultsExecs of businesses from all sectors, from hospitality to retail to B2B, will share the ups and downs in their quest to be Legendary. These organizations realized how they treated their employees directly influenced how the customer and guests were cared for. She’ll go into every nook and cranny. This is an exhilarating journey for all involved, and we want you to be inspired to discover your own Audacious and Legendary CX. Whether you’re already reaping the benefits of this paradigm or you know you need to, this podcast will fire your imagination! Click Subscribe now – your customers will be glad you did.

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Join Maxine for a lively, energetic deep dive into the endless ways "Yes, and..." creates legendary Customer and Employee Experiences. She cuts through the misconceptions with wit and passion: "I like it and thought I knew how to use it" - sound familiar? This is FUN listening - no fluff, just Maxine"s signature energy

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Dr Alison Horstmeyer was doing research on anxiety.  Then she came across some work on curiosity.  “Is there a tie between anxiety and curiosity?”  Alison takes us on this ride into our own inquisitiveness.  “The way in which you explore is, is going to, determine how comfortable you are from leaving what you know, and

34 min
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As consultants how many of us have been contracted to come in and solve one problem, when the real issue was covered up by an “ambiguous and complex situation.” Justin Zalewski and Studio Science thrive on those challenges and come out victorious every time. Be ready to take notes – and smile a lot.  He covers it all,

32 min
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Maxine Shapiro & Trudy Rankin 29 Nov 2022 • EN

Gems on Quizzes, Community and Caregivers

If you’re a caregiver or carer who also has a passion that you love, having your own small online business may be your answer.  It’s been a godsend for Trudy Rankin’s Australia, and beyond, community.  AND, if you already have a small business or online biz, then you need to know how quizzes can up your Customer Experi

36 min
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Maxine Shapiro & Jim Tincher 10 Nov 2022 • EN

Do B2B Better

With Clients like DOW, Hagerty, and UKG, Jim Tincher, CCXP, Founder and CEO of Heart of the Customer, LLC, knows How to “Do B2B Better: Drive Growth Through Game-Changing Customer Experience.” That’s also the title of his new book. Tincher talks about the “Emotional Northstar,” (it’s real), the value of the right surve

32 min
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There are thousands of books out there that contain a plethora of ways to make your Customer Service and your Customer and Employee Experience Legendary.  And unfortunately, there are an equal number of manuals and scripts that help the CSR say exactly the right thing when a customer or guest says….  Here is where Maxi

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