How AI & ML Are Changing Consumer Research -- Dr. Duane Varan // MediaScience

08 Sep 2021 • 27 min • EN
27 min
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Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved throughout the years. And we can now collect more accurate data through technological advancements. Today, Dr. Duane explains how machine learning and AI are changing consumer research. Show Notes Connect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at and California Privacy Notice at

From "MarTech Podcast ™ // Marketing + Technology = Business Growth"

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