Ep 51 : Scott Jeffrey Miller On How To Become A Better Marketer By Learning From Marketing Mistakes. And Transformative Leadership Insights by Master Mentors.
What are ‘messes in marketing’ ? What is the most important quality to handle them ? How do we become a better marketing manager by learning from them ? What are the unique transformational leadership insights that we can learn from master mentors or some of the greatest minds ? Scott answers the above two questions and more as he talks about two of his latest books- Master Mentors, Marketing Mess to Brand Success. Scott J. Miller is a senior advisor on thought leadership with Franklin Covey. He was a Former CMO and EVP of Thought Leadership at Franklin Covey. He is a best-selling author of first book, Management Mess to Leadership Success, and a WSJ best-selling author of the second book, Everyone Deserves a Great Manager. Connect with Scott at https://www.scottjeffreymiller.com/ Scott's Linkedin Profile - https://www.linkedin.com/in/scottmillerj1/ Scott's Podcast - On Leadership with Scott Miller Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ 0:00 Preview & Introduction to Scott 2:12 Own your messes 7:47 Messes in Marketing - What most marketers fail at 8:31 Marketing Mess 1 - Its the customer, stupid ! 9:53 Marketing Mess 2 - Stay close to the cash 11:10 Marketing Mess 3 - Bruised hard, heal fast 13:20 Concept of Leadership 15:02 Leadership Lessons from Master Mentors -Nick Vuijic 20:00 Leadership Lessons from Master Mentors -Seth Godin 23:23 : Not everybody should be a leader of people 28:27 Common Characteristics of Master Mentors 30:51 Marketing Mess 4 -Marketing is not a department 33:55 Rapid Fire -Personally Speaking with Scott 37:11 Talent Show - Scott’s Cufflink Collection 39:36 Scott’s Online Address Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #transformativeleadership #marketingmanagerlife #marketingmistakes
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