Why the Most Human Company Wins with Mark Schaefer

Mark Schaefer is a globally-recognized keynote speaker, author and university teacher. One of his books, Marketing Rebellion, outlines the radical change that has taken place in the world of business and consumers. It's created a brand new dynamic that has marketers scrambling to connect with their audience when they do so much to avoid advertising. Mark says a critical key to success is being a "human" company. Find out more on today's show.