Scott Murray is a seasoned podcaster and content creator with a strong background in the evolution of personal branding and consumer-centric marketing strategies. His perspective on the topic is shaped by his experiences transitioning from marketing for businesses to marketing himself, emphasizing the importance of fin

As consumers demand humanized communication and respond negatively when automation and new technologies (like AI) don't deliver, how can businesses potentially leverage automation and chatbots to connect with consumers in humanized ways? Mary Kathryn Johnson (CEO of Messenger Funnels) is here to explain how to balance

We're now into year three of the 2020s, and there are more indications that marketing departments need to make meaningful and impactful connections with consumers. McKinsey says that community-focused marketing is the "big idea" for the 2020s, and it's a concept that Mark Schafer has been discussing for years. Now, wit

Brooke B. Sellas is the founder of B Squared Media and author of the new book Conversations That Connect. Today, she'll share ways to make real connections with audiences on social media. If you've wondered how to start evolving your communications to create more human connections, you'll want to join us for this conve

Today's show opens with someone announcing ten things she will no longer do as a marketer. Then, we get some insights about "tracking" dark social and generating sales on (non-dark) social media. Finally, you'll find out how you can get personal brand insights from "Known" author Mark Schaefer.

Storytelling continues to be a powerful and effective tool that allows brands to make meaningful connections with their audience. However, it can sometimes be challenging to figure out how to make it work for your company and consumer. Park Howell is known as the World's Most Industrious Storyteller, and he's here to p