125: Rob Walling - Choosing the Right Product Idea

Topics include:Brainstorming ideas vs. paying attention to your own problemsWhy it's smart to start with a product that might never make a million dollars a yearShould you avoid markets with competition?Why it's a good idea to build something for fewer peopleStrategies for figuring out how many people have the problem you're trying to solveWhy you should start marketing before you start buildingWhen should you start charging money for your product?Why getting 1,000 customers is extremely hard and how that affects your pricingWhy you don't need an audience to build a software product Sponsors:Cloudinary, sign up and get 300,000 images/videos, 10GB of storage and 20GB of monthly bandwidth for freeDigitalOcean, get your free $50 credit at do.co/fullstack Links:Rob's websiteStartups for the Rest of Us, Rob's podcastDrip, the last software business Rob builtTinySeed, Rob's startup accelerator for bootstrappersMicroConf, the conference Rob organizes"The Stairstep Approach to Bootstrapping""Why You Should Start Marketing the Day You Start Coding""Traction" by Gabriel Weinberg"SaaS Marketing Essentials" by Ryan Battles"Start Small, Stay Small", Rob's book