#27 - The B2B Marketing Objectivity Trap with Rory Sutherland

20 Sep 2020 • 48 min • EN
48 min
00:00
48:04
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Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn"s think tank The B2B Institute and I had a chance to sit down with him to talk through some of the findings. As Vice Chairman of Ogilvy UK, Rory also heads up their Behavioural Science Practice along with being a seasoned author and speaker. This episode is a must listen for any B2B marketer interested in how people think, and what it means in a B2B context.Support the show

From "FINITE: B2B Marketing Podcast for Tech, Software & SaaS"

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