Ep 168 | The most underused business strategy with April Pertuis (Hint: It’s story telling)

If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you. Inside, we’ll cover: ​Adopting a "storytelling-first" approach to marketing - and examples of what that looks like​What makes storytelling so hard and complicated​A step by step framework for making storytelling doable (and even EASY) And more. Resources: Don’t forgot to download her STORY FORMULA: www.lightbeamers.com/formula That’s where you’ll get her story framework that will help you harness your own story and begin sharing it in a more powerful, helpful way.