Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Show episodes
Ep 175 | 4 Ways I'm Using AI to Make My Business Less Dependent on Me (especially before baby comes...)
In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm. What You"ll Learn: How to create an AI brand
Finding your authentic marketing voice is more than just words—it"s about unlocking your unique communication style that builds trust and connection with your audience. That"s why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that re
In this episode of Marketing Unfiltered, I"m pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you"ve been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you.
Ep 172 | Where to Find Clients in ANY Economy (Even During a "Trust Recession") with Chris Williams
We often think client acquisition has to slow down when the economy gets tough. But what if there"s a better approach that works regardless of economic conditions? That"s why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered. She shares her proven strategies for finding ideal clients even during w
What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs? In this episode of Marketing Unfiltered, I’m breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.) This isn’t a fluke—it’s repe
EP 170 | Prepping to take time off (without losing steam in your business) with Louiza Megan
As someone who"s planning a maternity leave, this episode was everything I needed. Perfect for you if: ➡️ You"re pregnant, and want to take time off to enjoy your baby ➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind! We cover things like: ➡️ What are the biggest misconce
