Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Show episodes
Ep 172 | Where to Find Clients in ANY Economy (Even During a "Trust Recession") with Chris Williams
We often think client acquisition has to slow down when the economy gets tough. But what if there"s a better approach that works regardless of economic conditions? That"s why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered. She shares her proven strategies for finding ideal clients even during w
What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs? In this episode of Marketing Unfiltered, I’m breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.) This isn’t a fluke—it’s repe
EP 170 | Prepping to take time off (without losing steam in your business) with Louiza Megan
As someone who"s planning a maternity leave, this episode was everything I needed. Perfect for you if: ➡️ You"re pregnant, and want to take time off to enjoy your baby ➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind! We cover things like: ➡️ What are the biggest misconce
Ep 169 | How to Define your Distinctive Edge (so you stand out in ANY market) with Megan Yelaney
Holy crap. This one is juicy. Here"s what we"re covering... 1️⃣ What the heck is your distinctive edge? 2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own If you"ve been struggling with: ✅ Your offer ✅ Your message Or ANY
Ep 168 | The most underused business strategy with April Pertuis (Hint: It’s story telling)
If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you. Inside, we’ll cover: Adopting a "storytelling-first" approach to marketing - and examples of what that looks likeWhat makes storytelling so hard and complicatedA step by step framework for making storytelling doabl
Let’s talk about finding your launch style! In this episode I asked her things like: What is some cookie cutter advice when it comes to launching that drives you crazy? Is there something specific that’s working in 2025? Where do most people get stuck with launching? What are some SIGNS that shows someone their launch
