
Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Show episodes

Ep 186 | [ENCORE] How to leverage podcasting (even without a podcast) with authority expert, Jaclyn Mellone
This is a super juicy throwback with Jaclyn! She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. Here are some of the topics we dove into: 1) Why can focusing on podcasts make such a MASSIVE difference? 2) Do you need to have a podcast to take advantage of this medium?

Ep 185 | Marketing at the Beep: Strategic CTAs and how to make a broad audience more niche
Today’s voicemail question covers THREE challenges every business owner runs into: 🔥 How to re-engage your email list after going quiet 🔥 Whether to prioritize promoting your podcast or your community (and how they can actually work together) 🔥 What to do if your audience feels “too broad” Inside this episode, I b

184 | How to Build Low Ticket Offers That Actually Lead to High Ticket Sales with Polly Lavarello
Tired of watching potential clients slip through your fingers because they need 83 touch points before they trust you enough to buy? What if you could speed up that journey while building genuine relationships that lead to incredible retention rates? This is part two of a special cross-over episode! Make sure you liste
We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period. In this episode I’ll walk you through: 1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year) 2️⃣18 ways to grow your list 3️⃣What to do with

Ep 182 | How to Build Scalable Offers That Actually Convert (Without Burning Out) with AnnMarie Rose
Tired of being stuck in the one-to-one grind, working all hours with no end in sight? What if you could create more revenue, impact, and freedom without significantly increasing your costs? Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build gen
Should you focus on quality or quantity when it comes to social media content? It"s the age-old question that has entrepreneurs stuck in analysis paralysis. Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately. In this episode, I t