Eric Bandholz & Ezra Firestone , Ecommerce Conversations

BOOM! Founder: Spend 30% of Revenue on Ads

28 May 2021 • 27 min • EN
27 min
00:00
27:22
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Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He"s owned multiple brands since. BOOM!, which sells cosmetics, he co-founded in 2010. He focuses on key management metrics, such as spending 30-percent of ecommerce revenue on advertising.

From "Ecommerce Conversations"

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