Eric Bandholz
&
Ezra Firestone
,
Ecommerce Conversations
BOOM! Founder: Spend 30% of Revenue on Ads
28 May 2021
• 27 min
• EN
Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He"s owned multiple brands since. BOOM!, which sells cosmetics, he co-founded in 2010. He focuses on key management metrics, such as spending 30-percent of ecommerce revenue on advertising.
From "Ecommerce Conversations"
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