David Perell helps folks improve their writing skills. His company offers an online course, YouTube author interviews, and a weekly newsletter. But his broader goal is supporting excellence. He stated, "It"s worth doing exceptional work with whatever you do. The modern world is polluted with mediocrity." In this episod

Search engine optimization for ecommerce boils down to four buckets. That"s according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm.  Read a condensed and edited (for clarity) transcript at https://pec-ly.com/?6jrc.

Joel Runyon launched Impossible, a fitness and performance company, in 2010. The company sells digital training programs, apparel, and nutritional supplements. "Sleep," a powder drink, is the latest. It helps high performers recharge and recover via deep sleeping.

Thanh Pham, the founder of Asian Efficiency, a productivity training company, once focused on efficiency to help folks get more done. Then he realized the real driver of productivity is happiness, not time management or focus.

Ravi Kurani is an engineer and former venture capitalist who launched Sutro, a water sensor manufacturer, in 2012 in India. His initial go-to-market strategy failed. So he moved to California, his home, and shifted to measuring swimming pool water from the drinking kind.

Ryan Magin founded Viral Edits, a video agency, roughly two years ago. He creates original and repurposed videos for brands and influencers, focusing on TikTok and Instagram. The business has grown dramatically. The process is much more difficult than it appears, he says, requiring hours of video watching, editing, and