The Shopify Growth Show

Updated: 29 Jul 2025 • 217 episodes
jimwhuffman.com

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.

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They didn’t just launch a wine brand - they created a whole new category. In this episode, Kendra Kawala shares how Maker Wines went from cold outreach to category leader. Jim talks with Kendra Kawala, co-founder of Maker Wines, about how she turned B2B sales grit into DTC scale. From walking into wine shops cold to ma

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It started with a nickname. Then became a joke. And somehow… a 6-figure DTC brand. In this episode, Ryan Rock shares how Fatboy was born and how he turned culture, community, and UGC into a real business. Jim sits down with Ryan Rock to tell the unconventional story behind Fatboy - a brand that started as a laugh betwe

37 min
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What would make someone spend a small fortune on the domain Couch.com? In this episode, Alex Back reveals the real reasons  and how it helped him build and sell a 7-figure business. Jim sits down with Alex Back, founder of Couch.com and Apt2b, to unpack the journey of bootstrapping an eCommerce brand and exiting with i

44 min
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Most brands start online. Robert Nelson did the opposite and it changed everything. He used real-world feedback, military discipline, and pop-up precision to launch a thriving DTC brand. In this episode, Robert Nelson of Just Mystic shares the unconventional path his brand took to gain traction - starting offline with

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We bought a DTC brand. Now we’re putting it through the GrowthHit wringer. This is the actual strategy we’re using to scale Neat Apparel — and yes, we’re sharing everything. In this solo episode, Jim Huffman shares the full behind-the-scenes growth plan for Neat Apparel — a sweat-proof clothing brand recently acquired

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Most founders talk about comfort. Aman engineered it. His Shopify brand took a pain point, added performance tech, and scaled to 8-figures. Aman Advani didn’t plan on launching a DTC fashion brand. But after hating his own suits while working in consulting, he co-founded Ministry of Supply - a menswear company built ar

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