Ecommerce Conversations
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
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For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded in 2013. He learned the importance of acquiring the right subscribers, those who stay for a while and generate lifetime value for the business. The key, he says, was accurate, timely analytics to
Jon Shanahan destroys the myth that founders make lousy employees. He co-founded Stryx, a men"s cosmetics provider, in 2017 and is now the marketing head at TRX, the storied exercise equipment company. He has thrived in both roles. He joined TRX in late 2022 amid a post-Covid hangover and a stale legacy brand. Fast for
In 2020, Karim Abed was the chief financial officer for a Texas-based home builder. The job paid well, he says, but he yearned to launch his own business and reconnect with his Egyptian heritage. Fast forward to 2025, and that business is WYR, a men"s apparel brand utilizing Giza cotton, the storied fabric, and small E
Ecommerce marketers know the challenge of delivering relevant promotions to prospects without violating privacy rules and norms. Yet many providers now offer solutions that do both — personalize offers and respect privacy — for much greater performance. Two of those providers are guests in this week"s episode. Sean Lar
Host Eric Bandholz occasionally departs from interviews to share his experiences owning and operating Beardbrand, the direct-to-consumer brand he launched a decade ago. To date, he has addressed hiring, branding, profit-building, priority-setting, exiting, overcoming setbacks, and top business models. This too is a sol
Please enjoy this repeat of a popular episode first aired in September 2023. Andrew Faris is the former CEO of 4x400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, having spent n
