Ecommerce Conversations
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
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Please enjoy this repeat of a popular episode first aired in September 2023. Andrew Faris is the former CEO of 4x400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, having spent n
On-again, off-again tariffs have not lessened the opportunities for cross-border expansion. Global consumers still seek quality goods from trusted merchants. Yet success in international selling requires careful attention to fulfillment, customs, duties, and more. That"s the role of Passport, the provider of cross-bord
We"ve all heard the buzz surrounding agentic AI agents. What"s missing for many of us is how they can help our business. What is an AI agent? Can it really perform tasks and get things done? In this episode, host Eric Bandholz asks those questions and more to Anthony DelPizzo. He is the head of product marketing with T
Throughout 2025, host Eric Bandholz has occasionally shared his experiences owning and operating Beardbrand, the direct-to-consumer brand he launched in 2014. He has addressed hiring, branding, profit-building, priority-setting, exiting, and overcoming a million-dollar loss. In this episode, he shares what he believes
Customer acquisition costs can ruin a business. Some merchants limit acquisition spend to the gross margin of the first sale. Others look to customers" lifetime value. Yet Taylor Holiday, CEO of the agency Common Thread Collective, profits from acquisition marketing. He calls it "negative CAC." Taylor first appeared on
John Melizanis believes third-party logistics fees often produce surprise charges. Per-item pricing for picks, packs, and receiving can turn an anticipated $1 per order fee into $2.50 or more, he says. John is the co-founder of ShipDudes, a New Jersey-based 3PL launched in 2020. His company uses flat-rate pricing for p
