Facebook ‘Megaphone’ Powers D2C Watch Brand

Nate Lagos is vice president of marketing for Original Grain, a direct-to-consumer seller of luxury watches. He relies on Facebook advertising, but not for immediate customer acquisition. “Platforms such as Facebook are megaphones, not salespeople,” he says. In this episode, Nate shares his marketing origins, advertising tactics, influencer management, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/facebook-megaphone-powers-d2c-watch-brand For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.    ****** The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com