Success on Amazon Depends on Reviews and Photos, Says Viral Launch C.E.O.

The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. That"s a lot of competition. In fact, being competitive on Amazon is exactly what we"re going to discuss in this interview. It"s with Casey Gauss, co-founder and C.E.O. of Viral Launch, a software and services platform helping brands to source, launch, and succeed on the Amazon marketplace.