Eric Bandholz
&
Ravi Kurani
,
Ecommerce Conversations
Sutro Pivots from Drinking Water to Swimming Pools
01 Apr 2022
• 29 min
• EN
Ravi Kurani is an engineer and former venture capitalist who launched Sutro, a water sensor manufacturer, in 2012 in India. His initial go-to-market strategy failed. So he moved to California, his home, and shifted to measuring swimming pool water from the drinking kind.
From "Ecommerce Conversations"
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