Michael Krigsman
&
Josh Bernoff
,
CXOTalk: Leadership, AI, and the Digital Economy
How to Write a Business Book with Josh Bernoff, Without Bullshit
22 Feb 2019
• 42 min
• EN
Writing a business book is hard, from deciding on the topic to creating logic, story, and case studies. A best-selling author and ghost writer, Josh Bernoff, shares his advice on how to plan, write, and sell a business book.
From "CXOTalk: Leadership, AI, and the Digital Economy"
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