Wes Schaeffer - Process Before Login: Helping You Pick The Right CRM - The Cold Star Project

I asked Wes Schaeffer, the Sales Whisperer, back on to the Cold Star Project to follow up on his previous appearance, "What CRM Should I Get?" Turned out there were plenty of details for us to cover, so you could understand what you need to get together before you go out shopping for a new CRM.  If you don't write down the process you're using to gather leads and market to them, you'll get suckered in by bloated CRM programs that sell you features you don't need and will never use. Wes explains the steps you must go through to make sure you don't fall into this trap, and instead get the right CRM for you--the one you will actually use.  You'll learn a lot from our straightforward discussion, and if you want Wes' free CRM training package afterwards, it's at https://www.thesaleswhisperer.com/pbl   Talk to Cold Star: http://bit.ly/talktocoldstar