Big changes in marketing attribution w/Jeff Greenfield

In this episode of The B2B Content Show, Jeremy Shere talks to Jeff Greenfield, Chief Executive Officer at Provalytics, a future-proofed ad measurement solution for marketing teams. Jeff discusses the future of ad measurement and what B2B marketers should be thinking about in terms of preparing for changes in the industry. Highlights:The cookie apocalypse is coming and it’s getting harder to measure what people are doing onlineB2B marketers should be thinking about attending conferences and other upper funnel, awareness activities, as they pay back at about two times the rate of lower funnel traditional digital channelsHow to measure longer sales cycles and impressions effectively. Learn more about Provalytics Connect with Jeff on LinkedIn The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com. The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.