“One of the coolest things about magic is that one of the secrets of magic is that most humans, when we tend to try to solve a problem, we think in a linear fashion and as magicians, we quickly figure that out. So instead of going A to B to C, we just go A to C. We kind of skip steps, and that's how we're able to do th

In this episode of The B2B Content Show, Jeremy Shere talks to Jeff Greenfield, Chief Executive Officer at Provalytics, a future-proofed ad measurement solution for marketing teams. Jeff discusses the future of ad measurement and what B2B marketers should be thinking about in terms of preparing for changes in the indus

This week on the show, Jeff Greenfield, CEO of Provalytics joins me to talk about the cookie collapse and what we as marketers can do about it. Hopefully it isn’t news to you that 3rd party cookies will be obsolete within the next year or two, but now is the time to start preparing. Jeff is extremely knowledgeable on t

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Summary Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in

In this episode, Troy interviews Jeff Greenfield, CEO of Provalytics. He’s based out of Boston, USA. Jeff’s a tech-savvy entrepreneur. He always had a nose for using technology to drive business growth since the early 2000s. He created one of the first SaaS, Position Solutions, a search engine optimization, but he didn

As an entrepreneur, it can be easy to get caught up in the hustle and bustle of running a business and forget to take care of yourself. Taking time out of your day to focus on your mental health, physical health, and emotional well-being can pay off in the long run with improved performance and overall happiness.  Lear