Focus on customer success to reduce churn w/ Michael Cole

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael Cole, VP of Marketing at Everflow, about the benefits of focusing on customer success. Stuff we discuss:Partner marketingThe challenges of disrupting the partner marketing spaceHow to avoid customers being overwhelmed by new features  Learn more about Everflow Connect with Michael on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.