Interview with Audio Producer & Voice Talent, Macha Gruber - Part 2

I continue my conversation with Macha Gruber. In this second half of the interview, we discuss everything from advertising to diversity in voice acting to COVID to the Keto diet. This part of our interview is even better than the first part!  Tune in to hear Macha and I discuss:The importance of imaging for radio and how the voice actor becomes part of the brandHow voices have changed The increase of female voices on voice oversThe increase of diverse voices on voice oversNot being in competition with voice actorsHow Macha and I are both looking forward to hearing more diverse voices in areas that aren't only meant specifically for diverse voices The changing dynamics of diversity in generalWhat Macha is currently doingFamily dynamics in this quarantine eraHow COVID has affected my singing gigsWhat COVID really looks like in the US versus what’s being shown on TV (no one really knows!)What COVID has done to advertising and audio that’s needed How major tragedy effects the audio in generalThe comeback of humor in advertisingThe humor that’s coming back to advertising from this current situationThe balance between being crude and being humorousKeeping anger out of advertising The death of the sexy readThe birth of sophistication with a woman’s voiceHer true love of coaching and hopefully being able to come back to itThe love of being on a team and loving the work she does with her coaching clientsHer undertaking of Keto in COVIDFinding Keto goodies at the store If you’d like to get in contact with Macha Gruber, you can find her: Website: www. machacreative.com Instagram: www.instagram.com/machacreative or www.instagram.com/machagruber Facebook: https://www.facebook.com/missmacha This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/