Interview with Audio Producer & Voice Talent, Macha Gruber - Part 1

I'm so excited to chat with Macha Grueber. She's done some amazing things in the audio world and I have to tell you - I've been looking forward to hearing her perspective on the current status of the audio branding world. Macha is a professional voice actor and has spent the better part of 15 years in the audio industry, doing everything from voice acting to now being part of the elite creative team at iHeartRadio. This is quite the interview and we had so much fun chatting! Tune in to hear Macha and I discuss:Macha’s take on COVID-19How helpful having a home studio has beenHer first introduction to audio- being part of a pirate radio studioGoing to college to be a chiropractic doctorHow she transitioned away from chiropractors to being a radio show hostHer first take at doing her own audio imagingHow making promos led to her going to broadcasting schoolTransitioning away from being ON air into creating audio imaging Where imaging for radio came fromThe background on radio station imaging and how it affects ratings What’s changed now- length of promos and what promos sound likeThe places radio shows up now versus 20 years agoListening to radio stations at home on smart speakersTransition into iHeartRadioBeing kicked out after her first internship Her first gig with Clear ChannelThe in between time- working in the real world and doing audio imaging on her ownHer experience creating demos and doing voice overTrends Macha has seen in commercials- both visual and audioThe effects of the millennial crazeWhat makes good audio branding The impact of writing on a good commercial How audio recordings happen in the commercial worldThe importance of theater of the mind for commercials versus a voice overHow sound design affects the entire commercialTurn around time for commercials  If you’d like to get in contact with Macha Gruber, you can find her: Website: www. machacreative.com Instagram: www.instagram.com/machacreative or www.instagram.com/machagruber Facebook: https://www.facebook.com/missmacha This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/