Delivering on Brand Promises with Mike Linton
On this episode of Accelerate Your Business Growth, Mike Linton joins our host Diane Helbig to delve into the importance of delivering on brand promises and providing a good customer experience. We discuss how building personal relationships with customers is valuable but not as crucial as meeting customer expectations. We explore the misconception that cheap prices alone can retain customers, highlighting the significance of quality and value. Additionally, we discuss the potential loss of customers due to inconvenient processes and the need to adapt to online ordering and delivery options. We emphasize the value of loyal customers and the effort required to replace them if lost. Balancing present sales with long-term success is crucial, as the brand plays a vital role in competing in the marketplace. We discuss the advantages of being in the middle in terms of adopting technology and the drawbacks of being on the back or front end. Mike started his career at P&G in brand management and can probably do laundry better than anyone you know. He led marketing at 5 companies including Best Buy, Farmers Insurance and eBay.Mike hosts a podcast called CMO Confidential - an unfiltered 360 degree view of the Chief Marketing Officer position - the most dangerous job in business. He's committed to helping companies and CMO's get the most out of their marketing. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. The Importance of Long-Term Success: "To succeed you need to drive the sales that at least meet your financial goals this year, but you need to set up for the long term...we have to make this year's plan, but we also have to set up how we're gonna make next year's plan." — Mike Linton 00:00:5900 Key Components of Building a Successful Brand: "In my mind, there's probably 4 key components. And the first is really what is your brand? Like, what do you do? How do you do it? And are you consistently doing it? So the brand is really an offer to do something, and then people portray that brand in their head as That brand provides a service or a value to them." — Mike Linton 00:02:0000 Customer Retention: "Your best source of sales is retention. Because you've already paid all the acquisition." — Mike Linton 00:05:3100 Learn more about your ad choices. Visit megaphone.fm/adchoices
From "Accelerate Your Business Growth"