When you think about sales you typically think about generating your own leads, you and your team selling directly to the customer, and your entire sales operation being an in-house effort. Jen Dye has a different approach. She believes selling can and should be a team effort. Not just with your internal team members,

The hardest thing to do during the capital raise journey is convince investors that your startup is a risk worth taking. It's even harder to do if you don't have any revenue behind your name but you're still saying, "Just trust me." Sustainable meat company, New Age Meats hasn't generated a dollar in revenue yet, but t

There's a distinct difference between selling a product that everyone and their mother has heard of (think SEO or payroll software) versus selling a product that virtually no one has heard of. The former starts with a baseline understanding of what the product offers, how it typically behaves, what the pricing guardrai

After almost a year of doing seemingly everything virtually, I think it's safe to say that many of us have Zoom Fatigue. Zoom and other video conferencing went from a tool to hold business meetings to how we celebrate birthdays, holidays, happy hours, and hangouts with friends. For me personally, I feel like my eyeball

Shakespeare said 'To be, or not to be? That is the question.' But if he lived today he'd probably say 'Freemium or Free Trial? That is the question.' Plenty of companies have tried one or tried both and failed, not fully realizing the economics of each, and what conditions better enable one acquisition strategy versus

Most often when we think of customers we think about acquiring them. The less sexy part to think about is what happens after you acquire them -- retention. Retention is arguably just as, if not more important, and one ticket to reduce churn dramatically is to build an internal culture around retention. In 4 years, Penj