S16E11: Introducing New Technology To A Market with StoryFit CEO Monica Landers

There's a distinct difference between selling a product that everyone and their mother has heard of (think SEO or payroll software) versus selling a product that virtually no one has heard of. The former starts with a baseline understanding of what the product offers, how it typically behaves, what the pricing guardrails are, etc. The latter there is no baseline understanding — of anything. So what do you do? StoryFit CEO Monica Landers is working to bring Artificial Intelligence to the scrip writing process in movies and television. Not only has A.I. never been heard of in this scenario, but the industry overall has a history of producing shows and movies that demonize A.I.'s very existence (think of any robot takeover film). She steps to the mic in this week's episode to share how StoryFit is overcoming this and introducing their technology to a market that is very hesitant. Find Monica online: LinkedIn: https://www.linkedin.com/in/molanders/ Find StoryFit online: https://www.storyfit.com/ Plus hear the elevator pitch of Startup Hypeman portfolio client Avaana using the Que PASA Elevator Pitch Formula!™ Hosted on Acast. See acast.com/privacy for more information.