S13E2: Creating A Retention-Focused Culture with Penji CMO Johnathan Grzybowski

Most often when we think of customers we think about acquiring them. The less sexy part to think about is what happens after you acquire them -- retention. Retention is arguably just as, if not more important, and one ticket to reduce churn dramatically is to build an internal culture around retention. In 4 years, Penji has bootstrapped their way to the Inc. 5000 with over 1,000 customers (including Lyft, Tide, and Reebok) across every continent (except of course Antarctica). A large part of their success has been their retention-driven ethos. CMO and Cofounder Johnathan Grzybowski steps up to the mic for a deep dive into how they do it (oh and, we find out early on we have a shared love of professional wrestling too). Find Johnathan online at: linkedin.com/in/grzybowskij Find Penji online at: https://penji.co/ Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.